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How impactful is your Marketing?

Benchmark & Elevate

Hello, I'm Stephan

I have been working as Chief Marketing Officer (CMO) for the last 10 years, leading the marketing and commercial functions of some of the largest consumer brands across Europe, the Americas and Asia (Sony, Starwood Hotels, Pizza Hut), as well as startups like Dott, a European leader in micro-mobility. I am French-German nationality, and I live in London, UK since 2001.

My Mission

Throughout my career, I have advised many businesses on sales & marketing strategies, how to position and differentiate brands, building digital capabilities, and structuring world-class teams. More recently, a growing number of startups have asked me for advice. I have therefore created "The CMO Coach", with the mission to help CMOs / CEOs to make an impact with tangible and impactful Marketing. 

How I can help

I have created 5 modules, targeted specifically at startups. I recommend clients to start with "Module 1", and move to further Modules as per their needs:

1. Marketing Audit

2. Increasing Visibility & Reputation

3. Brand Strategy

4. Maximising Distribution

5. Creating efficient Marketing Teams and a Winning Culture

Our 5 Modules

Image by Stephen Dawson

The best way to benchmark your marketing and quickly uncover opportunities for your business. Most clients start with this module as it provides great ROI and is a great way to identify the biggest priorities, and quick wins, easy to implement.

1- MARKETING AUDIT

Image by Maarten van den Heuvel

This module will help your brand and your product be visible where your current and future customers are looking for you, in a way that will convince them about you: online, offline, on social media and more.

2- INCREASING YOUR VISIBILITY & REPUTATION

Image by Joao Tzanno

Ensuring your brand is relevant to your customers and distinctive in your market is essential to build a successful and sustainable business that grows fast. This module includes brand positioning and brand identity, brand loyalty, and advertising. 

3- BRAND STRATEGY

Image by Firmbee.com

How easy is it to  buy your product? Distribution is the biggest unlock for the growth of your business: we'll help you grow through your own channels and optimise your online & offline retail presence; we'll also help you maximize key business drivers such as customer acquisition, retention, and revenues per customer. 

4- MAXIMISING DISTRIBUTION

Lacrosse Team

Coming Soon

5- CREATE EFFICIENT MARKETING TEAMS & A WINNING CULTURE

Clients

Testimonials

CMO,
World Tennis Association

"Stephan is a world-class marketer who helped us  develop innovative marketing programs that drove tremendous business results."

COO,

Yum Brands

"Stephan guided me through the most challenging of experiences with a considered, meaningful and balanced approach."

Brand Leader,

Starwood Hotels

"Stephan is an exceptional Marketing Strategist who brought great vision and direction to our team. He has a natural way of getting the best out of everyone."

Contact Us

Thank You for Contacting Us!

Email: CroixStephan@gmail.com
Phone: +447949877108

© 2023 The CMO Coach . All Rights Reserved.

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The CMO Coach, Marketing consultant services for Startups  | strategy | brand | go-to-market | digital | organisation | talent 

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